Launching Paid Subscriptions: Introductory Pricing
Launching Paid Subscriptions: Introductory Pricing
"Probably the best value daily markets briefing on Substack!"
Busy?
You can “Pledge” a subscription using the buttons below, which will activate on December 1st. Or read further on for full details.
The Morning Hark
$6/month or $60/year (~$0.30 per newsletter) from December 1st.
HarksterPRO Newsletters
The Morning Hark + Read on the Trading Floor + Harkster Previews + The Saturday Hark Back + HarksterPRO Research Platform
$24/month or $240/year (~$0.50 per newsletter) from December 1st
To all our readers,
After 300 editions of The Morning Hark, there are now over 15,000 of you starting each day with our newsletters.
We began with a clear focus to deliver a morning briefing (that you actually want to read) with an almost metronomic consistency.
For us at HarksterHQ, a key discipline for following financial markets is a consistent routine, and I'm sure this will resonate with many of you.
Make sure you’re nailing the essential tasks each morning . . . performing the necessary actions that form the bedrock of each day . . . you don’t want to be asking yourself, “What have I missed?”.
This became ingrained in us from our years working on the execution desk of a global macro fund, delivering real-time commentary, analysis, and trade ideas to portfolio managers.
It has become our passion to deliver the same service to you with such consistency that our newsletters become a natural staple of your daily routine.
We are now your desk, delivering succinct overnight updates and analysis of macro themes throughout the day.
We monitor markets and the channels on our research platform to identify the key narratives and drivers and deliver them to you through the lens of decades of market experience.
On top of that, we flag recommendations to the highest quality content, which offers you deeper dives into each topic.
Our newsletters are for anyone interested in a disciplined approach to following markets. You might be an investment professional looking for regular updates on key macro drivers, a trader who appreciates extra eyes on markets or someone outside the finance industry requiring a comprehensive daily briefing.
Ultimately, if you’re interested in leveraging our instinctive daily habits from years spent on trading desks to help you lay solid foundations each morning and ensure nothing slips by, then Harkster’s newsletters are for you!
What's next + why now?
Since day one, our core principles across our newsletters and research platform have remained unchanged:
How have markets moved overnight?
What are the macro themes at play in markets today?
Where can I find quality content for deeper dives on these themes?
Over the past few months, we have expanded our offering in line with these principles by introducing additional newsletters and optimising our content for our broadening audience.
Our original newsletter is the morning cornerstone of our HarksterPRO suite of newsletters (see below) designed for full-time traders and investment professionals whilst also serving casual investors looking to keep in touch with markets through a single daily update.
Its “non-biased, just the facts type approach with some wit and lots of reference” is designed to be an easy-to-digest morning briefing that offers a refreshing read compared to the more technical financial literature available.
Includes Read on the Trading Floor + Harkster Previews + Saturday Hark Back
The HarksterPRO suite of newsletters was introduced for our institutional audience. They offer more comprehensive intraday coverage with multiple publications throughout the day and a more technical approach to commentary and analysis.
The PRO newsletters are designed to be used alongside our research platform to give you an inside look at how we discover and follow the current market narratives at Harkster HQ and allow you to explore additional narratives that matter to you.
We will be separating The Morning Hark from the HarksterPRO suite of newsletters to allow those interested in a single daily market update to subscribe to The Morning Hark without any additional noise.
The Morning Hark will continue to be published through this newsletter until November 30th. From December 1st, new editions will be available via the new, separate publication.
If your email preferences are set to receive The Morning Hark, you will be transferred to the new publication on December 1st.
Additionally, starting December 1st, both The Morning Hark and HarksterPRO newsletters will add a paywall to support the efforts involved in their publication.
We have deliberately taken our time before introducing the paywall to test and tweak our offering to the point where we feel the price matches the value.
We have built these products together, and we want to bring our existing readers in on an introductory price as a token of appreciation for your feedback and contribution to shaping these newsletters over the recent months.
Here's what you get
Your daily financial markets briefing!
Overnight highlights in key asset classes, including commodities, FX, fixed income, equities and crypto.
Current macro themes with a review of the previous day and a preview of today’s economic data releases, central bank speakers etc.
Main highlights ahead with a comprehensive calendar of key upcoming data, events and speakers.
Publication Time: 7:15am (UK)
Standard Price: $10/month OR $100/year
Introductory Price: $6/month OR $60/year
(less than $0.30 per newsletter)
“Pledge” a subscription using the button above, which will activate on December 1st.
The Morning Hark
HarksterPRO includes a complimentary subscription to The Morning Hark newsletter.
Plus . . .
Read on the Trading Floor
The focus of this piece will be the key market narratives trending on Harkster.com. What users of our platform are consuming, what themes are top of mind and the key risk events they're researching. It will also document the top links and podcasts our users consumed over the previous day.
Harkster Previews
This publication will focus on what's in the price for key events, what the consensus expects, as well as a decision tree for potential dovish / hawkish outcomes, e.g. What does a hawkish outcome look like relative to consensus pricing in rates as well as vol markets. It will also highlight key sources/previews that have been curated in designated channels for each central bank event.
Saturday Hark Back
A concise weekend read, recapping what the street consumed over the course of the week, which articles were of focus and which topics were researched. Macro narratives will be interwoven with recommended reading as well as “Top 10 reads of the past week” and "Top 5 podcasts of the past week".
HarksterPRO Research Platform
HarksterPRO includes complimentary access to the PRO tier of our research management platform. Stream your favourite financial content into your own custom research dashboard, including bank publications, independent research, podcasts, financial press and more. - "It's like Tweetdeck for financial research".
Note: From December 1st, the advanced features on our research platform will only be available to HarksterPRO subscribers. This includes PRO Smart Channels, custom/keyword channels and desktop notifications. Full feature list available here.
Standard Price: $40/month OR $400/year
Introductory Price: $24/month OR $240/year
(~$0.50 per newsletter)
“Pledge” a subscription using the button above, which will activate on December 1st.
We hear you on subscription fatigue, so our introductory pricing includes a massive 40% discount as a show of gratitude to all our readers who have supported us in reaching this milestone.
By subscribing today and taking advantage of our introductory price, it comes out at as little as $0.30 per newsletter for The Morning Hark and $0.50 per newsletter for HarksterPRO – probably the best value daily macro briefings on Substack!
Sign up above to lock in this pricing for the lifetime of your subscription and continue to have the experience of our desk feeding into your daily routine.
Still not convinced?
We don't want to leave any of our readers in the dark, so we’ll still provide you with some FREE tools to lay your own daily foundations on a “Do-It-Yourself” basis.
Morning Call Script
A concise read for the daily commute summarising the overnight asset drivers – this will be delivered to your inbox before 7am GMT each morning and will remain 100% free.
HarksterLITE (Coming Dec 1st)
The basic version of our research platform is still completely free and offers you access to a limited set of Smart Channels.
The Morning Hark Preview
A few times a month, we will unlock editions of The Morning Hark and make them available to all subscribers.
Referral Program
You can bag yourself up to 10 months FREE subscription to our newsletters through our generous new referral program.
As more new subscribers join through your referral link, you’ll receive special benefits:
Get a 1 month free subscription for 5 referrals
Get an additional 3 month free subscription for 15 referrals
Get an additional 6 month free subscription for 30 referrals
You can use your referral link (see below) or the “Share” button on any post to get credit for any new subscribers. Simply forward the link or share it on social media with colleagues, friends, clients, etc.
Find your unique referral link for The Morning Hark and track your progress here.
Find your unique referral link for HarksterPRO and track your progress here.
Good luck!
In case you missed it, subscribe below for guaranteed access to Harkster newsletters from December 1st and enjoy uninterrupted coverage of the macro themes at play in markets each day.
“Pledge” a subscription using the buttons below, which will activate on December 1st.
Are you part of a team or company using Harkster? Would you like to trial the enterprise features on the Harkster research platform, including:
Custom integration of 3rd party premium research
Private channels to flag top pieces to your colleagues/clients
Analytics and compliance tools for budget management and regulatory oversight
Get in touch now for more information.
💬 If you have any questions, please drop them in the comments below or email us at hello@harkster.com.